About Us


We believe in doing things right, so we practice what we preach and are committed to selling products that meet our ethical standards in an open and transparent way.


Why are our brands a success? It’s not just down to the fact that they work. It starts with the team here. The operational service we deliver to our trade clients and our professionalism & enthusiasm for what we do is second to none.

We’re a family and we treat our clients as an extension of that family.

Brand Superiority

Our aim is to make some of the best hair products and services available to the hair industry in the UK and Ireland. Everything we do is driven by our passion for products and services that enable hair care professionals to deliver positive results for their clients.


The hair industry is fun and creative and so are we! We constantly seek to innovate and provide our customers with inspiration to use our products and services to build their own business success.